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Resume

Experience

2020 - Present

SENIOR

MARKETING MANAGER

Center for Sustainable Energy

San Diego, CA

Direct marketing strategy and tactics for seven electric vehicle (EV) incentive programs across the country, an energy efficiency project with Walmart and a national EV education course.

  • Secured $6.1M in attributable campaign rebates from underserved communities

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  • Restructured website for nation’s largest EV incentive program

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  • Developed national marketing plan for EV training course

  • 20% Increase in website traffic by developing and implementing distinct customer journey points and strategically framing campaign efforts.

  • Analyzed campaign data and created benchmarks to measure marketing effectiveness; provided data-driven recommendations that informed strategy optimization.

  • Executed digital marketing campaigns across various channels such as email, social media, and digital ads.

  • Led department responses to multi-million proposals for contracts across the nation.

  • Guided departmental change to new project management platform.

  • Oversee staff providing direction and feedback on program work and career growth.

  • 2022 Chair of CSE employee engagement committee.

2019 - 2020

PORTFOLIO 

MARKETING MANAGER

Fairfield Residential

Direct strategy, lead generation, marketing plans and media buys for multi-family properties in California, Arizona, Texas and Washington.

San Diego, CA

  • Formalized marketing plan template for new construction

  • Pioneered and led consumer research efforts to gain deep insights into specific demographics, informing the creation of comprehensive marketing plans that effectively reached and resonated with target audiences.

  • Developed persuasive and engaging copy for a wide range of marketing campaigns, including print, digital, and social media, resulting in increased engagement and conversion rates.

  • Collaborated cross-functionally with executive leadership to identify growth opportunities; created proposals aligned to business objectives.

2019

REGIONAL

MARKETING MANAGER

Executed digital marketing strategies for multi-family properties throughout California and Nevada

Conam Management

San Diego, CA

  • Appointed to coordinate and lead communications with top asset manager

  • Managed $1M marketing budget, optimizing campaigns to increase lead generation.

  • Analyzed digital marketing efforts and developed comprehensive marketing plans for properties valued up to $12M, leveraging a deep understanding of target audiences and market trends to drive results.

  • Collaborated with cross-functional teams to develop compelling proposals tailored to specific markets, customers, and objectives, supporting successful outcomes for business development.

  • Provided strategic marketing guidance and support to the Regional Vice President and Regional Property Managers, using data analysis and insights to inform decision-making and drive sales growth.

2016-2019

REGIONAL

MARKETING MANAGER

Developed and executed marketing initiatives to increase B2C exposure, establish brand and support B2B partners.

Bay Equity Home Loans

Southern California

  • 38% Average open rate for agent facing newsletter
    (Agent Insider)

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  • Led initiatives resulting in feeding over 800 children annually, 100 homeless citizens and providing care packages for children in the foster system

  • Developed integrated branding, messaging, and content strategies that aligned with business goals and resonated with target audiences.

  • Achieved a 38% average open rate for newsletters supporting B2B efforts, surpassing industry benchmarks and contributing to increased engagement and conversions.

  • Diversified digital approaches with social media platforms, video, newsletters and organically-grown marketing channels.

  • Organized and executed events and community outreach resulting in feeding over 100 unhoused and 800 children annually, as well as creating several foster care packages.

2015

MARKETING EXECUTIVE

Realty One Group/Everest Escrow

Irvine, CA

  • Secured unique partnership with upcoming technology platform and led training for all sales associates

Managed the creative development and directed the strategy for sales associates throughout Southern California.

  • Identified and created partnerships to expand reach, increase brand awareness, and drive new business, including negotiating a unique partnership with an emerging tech platform.

  • Crafted marketing material and content in consistent tone and brand voice.

  • Cultivated positive public image with community and media engagement.

2013 - 2014

DIRECTOR OF MARKETING

Harcourts Prime Properties

Initiated and managed the preeminent franchise marketing department in the United States.

Aliso Viejo, CA

  • Crafted and integrated company-wide marketing strategy that aligned with strategic business planning goals.

  • Orchestrated personalized marketing strategies to cater to the individual branding and promotion goals of 100-140 real estate agents, elevating their personal brand identities and driving increased property sales.

  • Established a flexible marketing materials system, combining standardization with customization options for improved efficiency and tailored marketing.

  • Surpassed industry averages with a 10% higher email business development campaign open rate.

2010-2013

COMMUNICATINS COORDINATOR

St. John's Episcopal School

Rancho Santa Margarita, CA

Supported Development and school committee initiatives with marketing concepts, strategy and graphic design. Developed communications that increased participation for events and fund raising. 

1998-2009

MARKETING/GRAPHIC DESIGN

Prudential California Realty

Serve marketing needs for public and in-house company promotions while supporting marketing requests of 150-200 real estate agents.

Orange County, CA

Education

Art Institute of Pittsburgh

ONLINE DIVISION

Advertising, BA

Coursera

Strategic Management

Credential ID - LTZBL245XGCQ

Professional skillset

Entrepreneurial Mindset

Cross Functional Collaboration

Omni & Multi-Channel Marketing

Data Analysis

Campaign & Customer Journey Development

Aligning Team Members

Establishing and Tracking KPIs

Mastering New Technology

Technical skills

  • PC & MAC Platform

  • Adobe InDesign, Photoshop, Illustrator

  • ActiveCampaign

  • Asana

  • Canva

  • Facebook Business Suite

  • Google Ads, Analytics, Tag Manager & Looker Studio

  • LeadPages

  • LinkedIn Advertising

  • Marketo

  • MailChimp

  • Salesforce /Jungo

  • ScreenFlow

  • Teamwork

  • Vidyard

  • Microsoft Office Suite

  • ActiveCampaign  

  • Asana

  • Facebook Business Suite

  • Google Ads, Analytics, Tag Manager & Data Studio

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