Resume
Experience
2020 - Present
SENIOR
MARKETING MANAGER
Center for Sustainable Energy
San Diego, CA
Direct marketing strategy and tactics for seven electric vehicle (EV) incentive programs across the country, an energy efficiency project with Walmart and a national EV education course.
-
Secured $6.1M in attributable campaign rebates from underserved communities
​
-
Restructured website for nation’s largest EV incentive program
​
-
Developed national marketing plan for EV training course
-
20% Increase in website traffic by developing and implementing distinct customer journey points and strategically framing campaign efforts.
-
Analyzed campaign data and created benchmarks to measure marketing effectiveness; provided data-driven recommendations that informed strategy optimization.
-
Executed digital marketing campaigns across various channels such as email, social media, and digital ads.
-
Led department responses to multi-million proposals for contracts across the nation.
-
Guided departmental change to new project management platform.
-
Oversee staff providing direction and feedback on program work and career growth.
-
2022 Chair of CSE employee engagement committee.
2019 - 2020
PORTFOLIO
MARKETING MANAGER
Fairfield Residential
Direct strategy, lead generation, marketing plans and media buys for multi-family properties in California, Arizona, Texas and Washington.
San Diego, CA
-
Formalized marketing plan template for new construction
-
Pioneered and led consumer research efforts to gain deep insights into specific demographics, informing the creation of comprehensive marketing plans that effectively reached and resonated with target audiences.
-
Developed persuasive and engaging copy for a wide range of marketing campaigns, including print, digital, and social media, resulting in increased engagement and conversion rates.
-
Collaborated cross-functionally with executive leadership to identify growth opportunities; created proposals aligned to business objectives.
2019
REGIONAL
MARKETING MANAGER
Executed digital marketing strategies for multi-family properties throughout California and Nevada
Conam Management
San Diego, CA
-
Appointed to coordinate and lead communications with top asset manager
-
Managed $1M marketing budget, optimizing campaigns to increase lead generation.
-
Analyzed digital marketing efforts and developed comprehensive marketing plans for properties valued up to $12M, leveraging a deep understanding of target audiences and market trends to drive results.
-
Collaborated with cross-functional teams to develop compelling proposals tailored to specific markets, customers, and objectives, supporting successful outcomes for business development.
-
Provided strategic marketing guidance and support to the Regional Vice President and Regional Property Managers, using data analysis and insights to inform decision-making and drive sales growth.
2016-2019
REGIONAL
MARKETING MANAGER
Developed and executed marketing initiatives to increase B2C exposure, establish brand and support B2B partners.
Bay Equity Home Loans
Southern California
-
38% Average open rate for agent facing newsletter
(Agent Insider)
​​
-
Led initiatives resulting in feeding over 800 children annually, 100 homeless citizens and providing care packages for children in the foster system
-
Developed integrated branding, messaging, and content strategies that aligned with business goals and resonated with target audiences.
-
Achieved a 38% average open rate for newsletters supporting B2B efforts, surpassing industry benchmarks and contributing to increased engagement and conversions.
-
Diversified digital approaches with social media platforms, video, newsletters and organically-grown marketing channels.
-
Organized and executed events and community outreach resulting in feeding over 100 unhoused and 800 children annually, as well as creating several foster care packages.
2015
MARKETING EXECUTIVE
Realty One Group/Everest Escrow
Irvine, CA
-
Secured unique partnership with upcoming technology platform and led training for all sales associates
Managed the creative development and directed the strategy for sales associates throughout Southern California.
-
Identified and created partnerships to expand reach, increase brand awareness, and drive new business, including negotiating a unique partnership with an emerging tech platform.
-
Crafted marketing material and content in consistent tone and brand voice.
-
Cultivated positive public image with community and media engagement.
2013 - 2014
DIRECTOR OF MARKETING
Harcourts Prime Properties
Initiated and managed the preeminent franchise marketing department in the United States.
Aliso Viejo, CA
-
Crafted and integrated company-wide marketing strategy that aligned with strategic business planning goals.
-
Orchestrated personalized marketing strategies to cater to the individual branding and promotion goals of 100-140 real estate agents, elevating their personal brand identities and driving increased property sales.
-
Established a flexible marketing materials system, combining standardization with customization options for improved efficiency and tailored marketing.
-
Surpassed industry averages with a 10% higher email business development campaign open rate.
2010-2013
COMMUNICATINS COORDINATOR
St. John's Episcopal School
Rancho Santa Margarita, CA
Supported Development and school committee initiatives with marketing concepts, strategy and graphic design. Developed communications that increased participation for events and fund raising.
1998-2009
MARKETING/GRAPHIC DESIGN
Prudential California Realty
Serve marketing needs for public and in-house company promotions while supporting marketing requests of 150-200 real estate agents.
Orange County, CA
Education
Art Institute of Pittsburgh
ONLINE DIVISION
Advertising, BA
Coursera
Strategic Management
Credential ID - LTZBL245XGCQ
Professional skillset
Entrepreneurial Mindset
Cross Functional Collaboration
Omni & Multi-Channel Marketing
Data Analysis
Campaign & Customer Journey Development
Aligning Team Members
Establishing and Tracking KPIs
Mastering New Technology
Technical skills
-
PC & MAC Platform
-
Adobe InDesign, Photoshop, Illustrator
-
ActiveCampaign
-
Asana
-
Canva
-
Facebook Business Suite
-
Google Ads, Analytics, Tag Manager & Looker Studio
-
LeadPages
-
LinkedIn Advertising
-
Marketo
-
MailChimp
-
Salesforce /Jungo
-
ScreenFlow
-
Teamwork
-
Vidyard
-
Microsoft Office Suite
-
ActiveCampaign
-
Asana
-
Facebook Business Suite
-
Google Ads, Analytics, Tag Manager & Data Studio