Projects
Caryn specializes in identifying opportunities to attract target audiences, direct marketing tactics and establish effective strategy. She brings 24 years of developing innovative solutions to lead and execute marketing strategy and branding.
Video Series:
Clean Vehicle Rebate Project (CVRP)
Marketing Lead - Copywriter
Building a series of videos to test three distinct messages, I worked with a video production company to develop the series. Results included over 200k views within the first 30 days and over one million views during the campaign.
Ad Campaign:
Clean Vehicle Rebate Project (CVRP)
Marketing Lead - Copywriter
CVRP is the largest EV rebate program in the nation. Caryn developed the first lead generation campaign engaging car shoppers to apply for $6.2M in rebates from disadvantaged communities throughout the California.
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9.23% Google search ad CTR
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10% Landing page conversion rate
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62% Nurture email campaign open rate
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